uber hail
This video imagines if Uber came out with a new innovation that is so innovative, and so new, that it’s old. Uber Hail may look like hailing a taxi, but we promise you, it’s just cutting edge innovation. Time is a flat circle.
notables
smart silly
quick analysis
This one works because there is no winking to the camera, no indicators that it’s a parody—it looks like a real Uber spot. The truth of this one lies in tech companies’ self-important language and how they describe their innovations. They’re not just offering you a convenience, they’re changing something fundamental about your life in this friendly, yet serious tone. We tried to match that tone with this video. There is no heightening into absurdity with this video, just a clever concept well executed.
