mom text decoder

This is another video that plays on the truth. We had conversations with people about the issue of their mom’s texts and most everyone came back with the same stories—they were hard to decipher. So we thought, “What if there was an app to decode those texts?” We made a video about such an app, and, oh, we also made the app too.

notables

quick analysis

This joke rests squarely on the shoulders of relatability. Moms and their fun texting is a relatable experience for a lot of people. We started there and explored and heightened. This one is really sold in the production value as well, it really looks like an app commercial.