INSTAGRAM HUSBAND

This video was originally made for The Mystery Hour, and addresses the question, “There are a lot of cute girls on Instagram, but who is the one taking the pictures?” We took this very relatable truth and thought, let’s look at three different reactions to being put in this position. Boy, it turned out to more relatable than we could have ever imagined.

'We created a video and created a worldwide term, “Instagram Husband”. It was covered by media around the world, achieved one million views overnight, and 60 million over the years. Now it’s just a term that’s used on social media and in the press. It’s even on Urban Dictionary, crying out loud. We further expanded on the idea by creating a website with the launch that quickly had over a million visitors as well.

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quick analysis

This one works because we were the first to put a name on something everyone was already doing. That’s a necessary element to go viral, and a great way to make comedy work. Really, that’s just a way of saying that it’s super relatable. We took three different characters reacting three different ways to being an Instagram Husband and explored what that looked like for them. This was all shot in one day and edited to perfection.