icelandagram

This video has an epic, cinematic quality to it. Iceland is impossibly gorgeous. After knowing so many people that had gone to Iceland in the last few years, and virtually none having before that, we did some digging and found out why. Instagram built an island just for the pictures. We dived into that idea with a video featuring Instagram executives explaining how and why they did it.

We were so pleased to be nominated for a Webby in the category of Comedy-Short Form with The Daily Show, Full Frontal with Samantha Bee, Billy on the Street, & Makin’ it with Nick Offerman and Amy Poehler

notables

quick analysis

This one works mostly because of the uniqueness of the core idea, the vehicle we chose to convey it, and the execution. I mean, the idea is that a company built an island—once you’re down with that idea you get to just play within it. Making the video a retrospective from the point of view of Instagram gave us the opportunity to fill it in with an appropriate density of jokes. So it’s both high concept and full of jokes.