h&r block
what did we do before we had kids?

H&R Block was looking for a way to get the word out about their Tax Pro Review, so we decided to get to the relatable truth of a situation to explain it. Having kids is tiring and life altering, so life altering, in fact, that you can’t even remember what you used to do before you had kids—like you can’t even remember. Like, you could probably use some help on your taxes.

Notables

quick analysis

Every comedic video, sketch, has to be grounded in reality. A lot of the best internet-based videos are grounded in relatable reality, in particular. This video came out of pure relatability—not being able to remember what you used to do before you had kids. This takes that truth and heightens as the video goes, combined with a nice rhythm and a cute button at the end.

What They’re Saying