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what is vacation?

Vacation is more than the the activities, than the surroundings, than the things—it’s about time to be with the ones you love the most, without distraction. That was the idea behind this video for Explore Branson. We lowered the comedy and took a poetic, heartfelt approach to this video. Honestly, we really love this one.

 

notables

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we love this one

very distinctive

 

quick analysis

This one works because of a simple message told poetically that makes you stop and pay attention. So much of what we see in videos, particularly tourism related videos is loud and fast. We went quiet and slow to gain attention.

 

what they’re saying

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